Tue19th Wed20th Thu21st January
Olympia Grand, National and Upper West Halls
The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia. The toy industry’s showcase welcomes more than 200 exhibitors showcasing thousands of products to visitors including retailers, buyers, media and the wider industry.
NB: General public and children between the ages of 5 and 15 are regrettably not permitted entry to the show.
The official Toy Fair 2027 app
View exhibitor profiles, find products, view the interactive floor plan and book meetings before you arrive.
On the App Store and Google Play
View Toy Fair’s latest news…
Toy Fair 2027 starts in
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