The Puppet Company is a family business started by parents & ex-teachers to help children learn through play. Now one of the world’s leading puppet suppliers, our Wilberry soft toys are also sold around globe. Striking a unique balance between being a family-run, values-led business and a global market leader, unbeaten on both quality and price. 

Our products capture the true essence of what makes a truly great toy by enhancing story time and play time with role play, increased creativity, and imagination – all specifically designed to be as inclusive and accessible as possible.

As we continue our journey we have introduced select licenses true to our core ethos and values, with Paddington and Elmer now part of our family, and further exciting projects and collaborations that we can’t wait to share.

For London Toy Fair 25, we are introducing our newest additions across our Puppet and Wilberry collections. From our beautiful new Paddington Puppets, eye-catching new Strider Puppets and amazing new Eco Sockettes Puppets through to the softest baby Puppet Comforters, Eco ranges and cuddly toys, we really do have something for everyone, with some fantastic new product launches and collaborations underway.

With so much to discover and some very exciting projects in place, find out more about who we are, what we do and what makes us different and see how we can help.

Fun for Everyone