Latest News
Toy Fair welcomes Kids in Mind as the official 2025 charity partner
The British Toy and Hobby Association (BTHA) is proud to announce a new charity partnership for Toy Fair 2025 with Kids in Mind..
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Visitor registration for Toy Fair 2025 is now open – register your attendance now
The British Toy & Hobby Association (BTHA) is delighted to announce that Toy Fair 2024 has sold out five months ahead of the show opening...
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Exhibition space for Toy Fair 2025 is now sold out – join the waiting list now
The British Toy & Hobby Association (BTHA) is delighted to announce that Toy Fair 2024 has sold out five months ahead of the show opening...
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Toy Fair embraces another year of strong re-booking sales
The Toy Fair has again welcomed an extremely high returnee booking rate for next year’s event...
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Exhibitor applications now open for Toy Fair 2025
Applications are now open for companies to apply to exhibit at Toy Fair 2024...
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Toy Fair exhibitors donate in excess of 5,600 toys to KidsOut
The end of Toy Fair 2022 was marked once again with the annual Toy Fair Trolley Dash in aid of KidsOut, where generous exhibitors kindly donated thousands...
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Kidult toys and nostalgia feature during a busy Toy Fair 2024
From the newest start-ups to leading toy brands, exhibiting companies of all sizes were out in force over a busy three days. It was the first opportunity of the year…
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British Toy & Hobby Association unveils Toy Fair’s Hero Toys for 2024
The British Toy and Hobby Association (BTHA) are delighted to announce their 25 Hero Toys for 2023...
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Sustained growth in several key toy categories in 2023, despite challenging economic conditions
From the newest start-ups to leading toy brands, exhibiting companies of all sizes were out in force over a busy three days. It was the first opportunity of the year…
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BTHA and Mojo Nation survey names inventors’ favourite toys and games from past 70 years
The British Toy and Hobby Association (BTHA) are delighted to announce their 25 Hero Toys for 2023...
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VISITOR REGISTRATION NOW OPEN FOR TOY FAIR 2024
Visitor registration is now open for Toy Fair 2024, the UK’s largest dedicated toy, game and hobby exhibition. The show returns to celebrate its 70th anniversary with a sold-out floorplan…
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Toy Fair 2024 exhibition space sold out as show expands to accommodate growing demand
The British Toy & Hobby Association (BTHA) is delighted to announce that Toy Fair 2024 has sold out five months ahead of the show opening...
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Toy Fair achieves highest re-booking rate in many years as it gets set to celebrate its 70th anniversary
Toy Fair, celebrating its 70th anniversary in 2024, has attained its highest re-booking rate in many years with more than 90% of the exhibition space being re-sold to returning exhibitors...
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Exhibitor applications now open for Toy Fair 2024
Applications are now open for companies to apply to exhibit at Toy Fair 2024...
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Toy Fair exhibitors donate 5,000 toys to KidsOut through the 2023 Trolley Dash
The end of Toy Fair 2022 was marked once again with the annual Toy Fair Trolley Dash in aid of KidsOut, where generous exhibitors kindly donated thousands...
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Nostalgia, plush toys and kidult toys, lead Toy Fair 2023
From the newest start-ups to leading toy brands, exhibiting companies of all sizes were out in force over a busy three days. It was the first opportunity of the year…
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Traditional toys come out on top for the UK’s £3.6bn toy market
The British Toy & Hobby Association (BTHA), organisers of the Toy Fair, and The NPD Group announce their annual industry insights at Toy Fair 2023, held at Olympia London, from…
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British Toy & Hobby Association announce winners of this year’s 25 Hero Toys at London’s Toy Fair 2023
The British Toy and Hobby Association (BTHA) are delighted to announce their 25 Hero Toys for 2023...
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VISITOR REGISTRATION NOW OPEN FOR TOY FAIR 2023!
The British Toy & Hobby Association (BTHA) is delighted to announce that Toy Fair 2023, is now open for visitor registration. The whole industry can expect to be wowed with…
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TOY FAIR 2023 SELLS OUT FOUR MONTHS AHEAD OF THE SHOW OPENING!
The British Toy & Hobby Association (BTHA) is delighted to announce that Toy Fair 2023 has sold out four months ahead of the show opening,..
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Toy Fair announces new PR agency, Retail PR, and strong re-bookings for Toy Fair 2023
Toy Fair is excited to announce Retail PR as the show’s new PR agency for Toy Fair 2023. Retail PR have great experience in trade exhibition PR...
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Exhibitor applications for Toy Fair 2023 are now open
Organisers, the British Toy & Hobby Association, today announced that exhibitor applications for Toy Fair 2023 are now open. Toy Fair is to return to Olympia London from the 24th-26th…
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Toy Fair Exhibitors donate 3,500 toys to KidsOut
The end of Toy Fair 2022 was marked once again with the annual Toy Fair Trolley Dash in aid of KidsOut, where generous exhibitors kindly donated thousands...
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Toy Fair kick starts business for 2022
The 68th annual Toy Fair returned to Olympia London this week, welcoming back exhibitors and visitors from around the world...
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UK Toy Market Stays Resilient Despite Challenging Year
Market down three per cent on 2020 but up two per cent on 2019; Toy Fair to play a key role in kickstarting 2022 in toys...
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The winners of Editor’s Choice Award announced at Toy Fair 2022
Talking Paddington, HoloToyz and Build Your Own Pinball Machine revealed as top three exciting toys of the show, as voted by attending journalists...
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Toy Fair’s Hero Toys List Announced at Toy Fair 2022
25 January 2022: Popular licenses, STEM toys and family play are the key trends making up the 23 must-have toys in 2022 selected by industry experts Organisers of the…
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Toy Fair 2022 Update – 14th January 2022
TOY FAIR 2022 update – 14 January 2021 Following the unwelcome and sad news yesterday that the Nuremberg Toy Fair has decided to cancel its 2022 in-person show - with…
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BTHA statement – 5th January 2022: BTHA confirms Toy Fair 2022 will go ahead
BTHA statement: BTHA confirms Toy Fair 2022 will go ahead 5th January 2022 Over the past months and weeks, we have continuously been monitoring the government regulations and industry guidance…
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BTHA statement- 17th December 2021: Toy Fair 2022 update
BTHA statement: Toy Fair 2022 update 17th December 2021 We are all looking forward to Toy Fair and are working hard to deliver a great Toy Fair 2022 at Olympia.…
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Update from the Toy Fair organisers: Omicron Variant
Update from the Toy Fair organisers 1.12.2021 In light of the recent update from government with regards to the new Omicron coronavirus variant, the BTHA would like to reassure the…
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Visitor registration now open for Toy Fair 2022
(London, UK) 26th October 2022 –The British Toy & Hobby Association announced today that registration has opened for visitors and media to attend Toy Fair 2022. Following a hiatus in 2021…
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Toy Fair 2022 Exhibition space nearly sold out ahead of its big return in January at Olympia London
20th September 2021: After a year away due to restrictions surrounding Covid-19, Toy Fair is back for 2022 and is shaping up to be another busy and lively show. The…
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Toy Fair 2022 Applications planned to open at the end of March
Statement from the BTHA “We were so disappointed not to be able to host Toy Fair 2021 but rest assured we are working hard towards planning the successful return of…
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Toy Fair 2021 unable to take place
Statement from the BTHA “We have been working closely with Olympia London and we have together taken the decision that despite all best efforts and endeavours by both parties, regrettably…
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Mindful play and inclusive toys make headlines at Toy Fair 2020
Toy Fair 2021 to return 19th-21st January at Olympia, London 23rd January 2020, London: Top retailers, inventors and exhibitors flooded into Olympia, London on Tuesday for the 67th annual Toy…
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Toy Fair 2020 Trolley Dash donates over 4,000 toys to KidsOut
The 16th annual Toy Fair Trolley Dash once again marked the end of Toy Fair 2020, with hundreds of exhibitors kindly donating toys during the anticipated event. More than 4,000…
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Hidden Side Haunted Fairground by LEGO® wins Toy Fair 2020 Editor’s Choice Award
Top three most exciting toys of the show voted on by attending journalists (London, UK) 22 January, 2020 – Hidden Side Haunted Fairground by LEGO® has been crowned the overall…
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Toy Fair’s Hero Toys List Announced at Toy Fair 2020
Toy Fair’s Hero Toys List Announced at Toy Fair 2020 25 toys selected by experts as the must-have, trend-setting toys for the year ahead (London, UK) 21 January, 2020…
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Toy Fair 2020 to host tenth annual Design Student Seminar
Speakers to include Mojo Nation, Emmerse Studios Ltd, Agile IP LLP and Open2Design (London, UK) 10 December, 2019 – The British Toy and Hobby Association (BTHA) has today announced…
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BTHA announces KidsOut as official Toy Fair 2020 charity
BTHA announces KidsOut as official Toy Fair 2020 charity Safe House Toy Box Scheme, supported by Toy Fair donations, increases charity’s outreach by 20% (London, UK) 5 November, 2019 –The…
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Toy Fair 2020 Now Sold Out!
Industry showcase sells out 22,000m² of exhibitor floor space, months ahead of much-anticipated show 17 October 2019: The British Toy and Hobby Association today announced that exhibition space at…
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Visitor registration opens for Toy Fair 2020
BTHA announces brand-new Influencer Day on Wednesday 22nd January, with Press Day to be held on Tuesday 21st January (London, UK) 18th September, 2019 – The British Toy & Hobby…
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Toy Fair’s Greenhouse Area, supporting newcomers in the toy industry, is sold out for 2020.
Toy Fair’s Greenhouse Area, supporting newcomers in the toy industry, is sold out for 2020. 21st September 2020: Toy Fair’s commitment to supporting new toy companies in the Greenhouse…
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Toy Fair 2020 showing strong re-booking rate and new exhibitor enquiries
1st May 2019: Toy Fair 2020 is shaping up to be another busy and vibrant show. Just three months on from Toy Fair 2019 we have already seen a re-booking…
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Toy Fair 2019 Trolley Dash donates 4,000 toys to KidsOut
The annual Toy Fair Trolley Dash once again marked the end of Toy Fair 2019, with hundreds of exhibitors kindly donating toys to the anticipated event. More than 4,000 toys…
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Hornby Hobbies’ Hogwarts Express Train Set crowned Toy Fair 2019 Editor’s Choice
Hornby Hobbies’ Hogwarts Express Train Set crowned Toy Fair 2019 Editor’s Choice Winners picked as top three toys of the show, as voted for by attending journalists (London, UK)…
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Collectables, Licences and STEM toys steal the show at Toy Fair 2019
Collectables, Licences and STEM toys steal the show at Toy Fair 2019 Toy Fair 2020 to return 21-23 January at Olympia London (London, UK) 24 January, 2019 – The…
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UK TOY MARKET EXPERIENCES A CHALLENGING 2018 BUT REMAINS POSITIVE FOR 2019
A quiet year for licensing, political uncertainty and the demise of Toys ‘R’ Us influence a seven per cent drop, but collectables continue to surge, and the industry looks ahead…
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TOY FAIR’S HERO TOYS REVEALED AT TOY FAIR 2019
The stand-out toys of the year announced at the UK’s largest dedicated toy, games and hobby show (London, UK) 22 January, 2019 - Toy Fair’s Hero Toys, the 25…
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TOY FAIR 2019 TO HOST NINTH ANNUAL DESIGN STUDENT SEMINAR
Speakers to include experts from iLLUMiARTi Ltd, Agile IP and Mojo Nation (London, UK) 12 December, 2018 - The British Toy and Hobby Association (BTHA) has today announced the lineup…
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BTHA announces KidsOut as official show charity for Toy Fair 2019
13 November 2018: The Trolley Dash will deliver thousands of toys to vulnerable children this Christmas The British Toy and Hobby Association today announced that KidsOut will return as the…
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Toy Fair 2019 Sold Out
Industry showcase sells out its floor space three months in advance, as organisers announce brand new Content Creation Zone (London, UK) 25 October 2018-The British Toy and Hobby Association today…
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Visitor registration opens for Toy Fair 2019
4 September 2018: Pokémon to sponsor the foyer for third year in a row The British Toy & Hobby Association announced today that registration has now opened for media and…
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Toy Fair continues to support emerging talent via the Greenhouse Area with just 8% space remaining for the 2019 event
Toy Fair is continuing to commit to supporting new companies develop from the ever-growing pool of talent within the toy industry through the Greenhouse Area- a centrally located zone dedicated…
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Strong re-booking rate and new exhibitor enquiries for Toy Fair 2019
19th April 2018: Toy Fair 2019 has already secured an 81% re-booking rate of returning exhibitors (excluding the Greenhouse Area), in less than three months since the end of the…
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Toy Fair Trolley Dash 2018 donates toys to 3,500 children
14 January 2018: More than 3,500 toys were kindly donated by Toy Fair exhibitors at this year’s Trolley Dash. KidsOut returned to the show for a third consecutive year as…
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STEAM, Collectables and Board Games Lead Toy Fair 2018
Toy Fair 2019 returns 22-24 January at Olympia, London 26 January 2018, London: Toy Fair returned for its 65th year on Tuesday, with more than 250 exhibiting companies launching thousands…
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Winners announced for Toy Fair 2018 Editor’s Choice Award
Pokémon Collectables, Bush Baby World and Hatchimals revealed as top three toys of the show, as voted by attending journalists 24 January 2018: Pokémon Collectables from Character Options has today been…
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Toy Fair’s Hero Toys unveiled at Toy Fair 2018
Top toys predicted to influence the industry in 2018 include entries from Playmobil, TOMY and Character Options 23 January 2018, London: The British Toy & Hobby Association (BTHA) today announced…
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UK Toy Market Decreases in 2017 amid concerns about counterfeit toys
New research highlights the pressure parents face to balance screen time and unstructured play 23 January 2018, London: UK toy sales decreased by 2.8% in 2017 to £3.4bn. There are…
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BTHA continues partnership with KidsOut for Toy Fair 2018
The children’s charity will hold Trolley Dash donation drive for third consecutive year The British Toy and Hobby Association is proud to announce KidsOut as the official charity for Toy…
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TOY FAIR 2018 SOLD OUT
18 October 2017: Industry showcase sells out floor space four months prior to doors opening, as organiser announces Toy Fair Heroes as new showcase feature The British Toy and Hobby Association…
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Visitor registration opens for Toy Fair 2018
5 September 2017: Visitors and media can now register to attend the show, taking place Tuesday 23 – 25 January 2018 The British Toy & Hobby Association has today opened…
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