Robert Frederick Ltd

Author: Andrew Kersey, Brand Manager at Robert Frederick Ltd

Introduction:

I’ve been in the licensed product industry for 15 years starting as an account manager and now working as a Brand Manager for Robert Frederick Ltd. We manufacture classic licensed pre-school toys, arts & crafts and outdoor games.

What is your favourite part about working in the toy industry?

Working with toys makes you feel like a 10 year old everyday!

Give us the inside scoop, what products are you launching at Toy Fair 2025?

We are launching a new range of outdoor water sprinklers and splash mats.

What trends do you predict for the Toy Fair industry in 2025?

Reduced use of plastics and a move to nostalgic toys that are built to last. Be more Tonka!

How many years have you exhibited at Toy Fair? Any favourite memories?

We have exhibited on and off for the past 5 years

What is your favourite toy?

Action Man was always a favourite of mine when growing up.

What’s your favourite Toy craze, past or present?

I think recently fidget toys have been great and can help kids with their mental wellbeing, which has become a big part of a modern childhood.

What top tip would you give to a fellow exhibitor or visitor attending their first Toy Fair?

If you’re a visitor make sure you walk the whole show as you never know what you’ll find on the smallest of stands