ONANOFF

Author: Filippo Schiavon, MKG and Brand Director, Onanoff 

Introduction: 

ONANOFF creates high quality and safe audio products for the ears of thousands of kids around the world since 2014. In our continuous journey of building better designs, compelling audio experiences and integrating new technologies we created two known and reliable global brands: BuddyPhones and StoryPhones. With 15+ years of experience in the consumer electronics I personally joyned the company around 5 years ago and after developing its business and sales globally I fully embraced the brand core values and vision taking up the role of MKG and Brand director.

What is your favourite part about working in the toy industry?

The idea that we can help children stay in a safer, creative and funnier environment.

Give us the inside scoop, what products are you launching at Toy Fair 2025?

We have great new contents for our StoryPhones including new Disney titles and more. 

What trends do you predict for the Toy Fair industry in 2025?

In 2025, the toy industry is expected to focus on sustainability and inclusivity. Eco-friendly materials and practices will gain prominence, responding to consumer demand for environmentally responsible products. Tech integration will continue to evolve, with interactive and educational toys leveraging augmented reality and AI to enhance play experiences. Lastly, the trend of merging physical and digital play will thrive, fostering creativity and social interaction in a connected world.

What is your favourite toy?

StoryPhones!

What’s your favourite Toy craze, past or present?

Lego.

What top tip would you give to a fellow exhibitor or visitor attending their first Toy Fair?

Load up in energy and fun for a great show!