CwaZyLeigh CreaTions

Friday Blog Post

Author: Mira Kraleva-Greener, COO, CwaZyLeigh CreaTions

Introduction: 

At CwaZyLeigh CreaTions, we bring whimsical stories to life. The quirky characters of our two projects CwaZyBean Aliens and CwaZyHog are on a quest to reach diverse audience, inviting children and adults to join their adventures. Our goal is to become a leading name in the children content/toy world, known for our innovative and emotionally resonant creations.

What is your favourite part about working in the toy industry?

What I love most about working in the toy industry is the creativity and imagination that go into every product. It’s exciting to take quirky ideas and turn them into something that sparks joy for both kids and adults. Toys aren’t just for fun—they tell stories and create experiences that connect people. Being part of an industry that’s always evolving with new trends and innovations keeps it fresh and inspiring, and I’m thrilled to contribute to that magic.

Give us the inside scoop, what products are you launching at Toy Fair 2025?

We will be showing our CwaZyBean Aliens plush line, Wally from CwaZyHog and a range of books and puzzles of our beloved characters.

What trends do you predict for the Toy Fair industry in 2025?

In 2025, I predict toys with immersive experiences, like interactive storytelling and augmented reality, will be big. Sustainability will also be key, with eco-friendly materials gaining importance. Lastly, nostalgic toys with modern twists will continue to thrive, appealing to both kids and adults. These trends all focus on creating meaningful, engaging play experiences.

How many years have you exhibited at Toy Fair? Any favourite memories?

This is going to be our first year as exhibitors, looking forward to create great memories.

What is your favourite toy?

FX Stitch Interactive toy

What’s your favourite Toy craze, past or present?

Anything produced Jellycat

What top tip would you give to a fellow exhibitor or visitor attending their first Toy Fair?

My top tip for a first-time Toy Fair exhibitor or visitor is to plan ahead and pace yourself. The event can be overwhelming with so much to see and do, so map out key booths or brands you want to visit. For exhibitors, make sure your booth is engaging and reflects your brand’s unique story, but also take time to explore and network. For visitors, stay open to discovering new brands and products, and don’t be afraid to ask questions or connect with others—you never know where those conversations might lead!