EDURINO GmbH

Friday Blog Post

Author: Anna Ley, Trade Marketing Manager at EDURINO GmbH

Introduction: 

I am Anna, mother of a 3-years old daughter and trade marketing manager at EDURINO. Edurino GmbH was founded in Munich (2021) by Irene Klemm and Franziska Meyer. Together with educators, they developed a hybrid learning system that provides children aged 4 to 8 with a safe entry into digital learning. This involves combining a digital learning app, tactile game figures, and an ergonomic pen.

What is your favourite part about working in the toy industry?

The best thing about working in the toy industry is having the best target group you can imagine: kids! Seeing the children having fun using our products and getting connected with our brand motivates me everyday. 

Give us the inside scoop, what products are you launching at Toy Fair 2025?

At Toy Fair 2025 we are going to present our current range of products (Starter sets, figurines, accessories) e.g. Mika, Robin, Luca and also some novelties as Ollie. So stay tuned..

What trends do you predict for the Toy Fair industry in 2025?

I predict for the Toy Fair industry in 2025 more digital connected toys. 

How many years have you exhibited at Toy Fair? Any favourite memories?

I have exhibited at Toy Fair for 6 years.

What is your favourite toy?

My favourite toy is EDURINO figurine Ollie, which will be launched in UK shortly. 

What’s your favourite Toy craze, past or present?

I really loved playing “Twister” as a child.

What top tip would you give to a fellow exhibitor or visitor attending their first Toy Fair?

Keep your eyes open and do not focus only on the big brands. There is so much more to discover.