Zimpli Kids

Tuesday Blog Post

Author: Obi Enyi, Digital Marketing Manager at Zimpli Kids

Introduction: 

I’m Obi, Digital Marketing Manager at Zimpli Kids. Zimpli Kids are the innovative creators behind a wide range of unique bath time, sensory play, and educational toys. With our tagline, “Just Add Water,” exploring a world of amazing textures, vivid colours, wonderful scents, and captivating effects has never been more accessible. Our products are designed to make every moment special, whether it’s igniting imaginative play, encouraging sensory exploration, or turning bath time into a thrilling adventure; at Zimpli Kids, there’s something for children of all ages and abilities!

What is your favourite part about working in the toy industry?

I love working in the toy industry because I get to see the joy our products bring to kids. It’s rewarding to know that our toys, like Gelli Baff and Surprise Baff Bombz, inspire creativity and fun. The ever-changing trends keep things exciting, and collaborating with passionate people makes it all the more fulfilling. Knowing our work creates lasting memories for families is what drives me every day!

Give us the inside scoop, what products are you launching at Toy Fair 2025?

At Toy Fair 2025, we’re thrilled to unveil a variety of exciting new products! Among them, you can look forward to our delightful Care Bears range. We can’t wait to showcase everything we’ve been developing, so stay tuned for some fantastic reveals!

What trends do you predict for the Toy Fair industry in 2025?

In 2025, I see trends leaning towards sustainability, interactive play, and tech integration in toys. Parents will prioritise eco-friendly options, while toys that foster creativity and learning will be in demand. Additionally, blending physical play with digital experiences will keep kids engaged and excited!

How many years have you exhibited at Toy Fair? Any favourite memories?

We’ve been exhibiting at Toy Fair for about nine years, and every year is a blast! We keep coming back because it’s always fun, filled with excitement, creativity, and the chance to connect with fellow toy lovers. It’s a unique experience that never disappoints!

What is your favourite toy?

One of my favourite toys has to be the Magic Brush! It’s such a fun and creative way for kids to explore their imaginations during bath time. The Magic Brush went viral for its unique concept, turning an ordinary bath into a colourful, magical experience. Kids love using it to paint with vibrant colours in the water, and parents appreciate the sensory play it offers. The buzz around it has really highlighted how much joy simple, interactive toys can bring to bath time, making it a standout in our range!

What’s your favourite Toy craze, past or present?

One of my favourite toy crazes is LEGO. Its building blocks have sparked creativity in kids and adults for generations. The themed sets, from movies to architecture, make it a timeless favourite. LEGO’s ability to engage the imagination keeps this craze going strong!

What top tip would you give to a fellow exhibitor or visitor attending their first Toy Fair?

For first-time Toy Fair attendees, my top tip is to have fun! Stay open-minded and network by exploring different booths and asking questions. Connect with exhibitors and attend key presentations for valuable insights into trends. Most importantly, enjoy the experience and celebrate the joy of play!