Target Darts

 

Monday Blog Post 

Author: Paul Dearlove, Trade Marketing Manager at Target Darts

 

TARGET DARTS MORE THAN A LITTLER BIT EXCITED TO DEBUT AT TOY FAIR 2025!

 

Toy Fair 2025 will be an especially significant event for Target Darts as we proudly celebrate exhibiting at London Toy Fair for the very first time!

 

Target Darts was founded in 2006 and has since built a reputation for fresh, innovative design, premium product quality and impeccable craftsmanship.

 

By creating exceptional products and working with the best players in the game, it is our mission to inspire people of all ages and abilities.

 

And there’s no hotter property right now than teenage darts sensation, Luke ‘the Nuke’ Littler, whose meteoric rise to fame has had an amazing influence on the popularity of darts and made him so appealing to a whole new audience of fans.

 

Littler first came to prominence at the end of 2023, at 16 years old, where he shot to fame at the PDC World Darts Championship at Ally Pally, where his mesmeric journey to the final transfixed a whole nation. 

 

His appeal to a wider audience is also being driven by TV appearances on the likes of The Jonathan Ross Show, Comic Relief and Fantasy Football League, and his Instagram account @lukethenukelittler has now swelled to over 1.3m followers.

 

We have seen incredible demand for our Luke Littler darts range all year, as he continues to inspire a whole generation, including young children who can relate to this down-to-earth teenage star. A year ago, we would never have imagined that we’d be exhibiting at Toy Fair!

 

We’re also opening a few eyes with the potential that darts offers the toy community, and we continue to encourage retailers to think creatively about this exciting new opportunity.

 

The hero line is the Luke Littler Magnetic Dartboard Set, which allows young children to emulate Luke, and the range also includes a Luke Littler Dartboard Set and the award-winning Cabinet Set, as well as a range of darts, wallets and other accessories.

 

Looking ahead to 2025, we predict even further growth in the darts market, kick-started by the PDC World Darts Championship Final in January, which is just a couple of weeks before Toy Fair.

 

With Luke Littler also hoping to make a guest appearance on our stand, we’re all crossing our fingers that he can go one better this time around, to add to his Premier League Darts title and numerous other victories in 2024. Now that really would make for an unbelievably special first Toy Fair!

 

Come and visit Target Darts on Stand # 218 Upper Gallery to catch up with all the team and see how we can help you join us on this incredible journey!