Carat Shop

Thursday Blog Post 

Author: Greg Kirk, Marketing Executive at Carat Shop.

A Carat Shop’s Toy Fair Journey: Three Years of Growth and Excitement

The Toy Fair London Olympia has been an exciting addition to our company schedule for the past three years. Starting with a modest shell scheme stand, we’ve steadily expanded our presence, culminating in a fully integrated, custom-built display showcasing our top-selling brands.

The Toy Fair attracts big names within the UK entertainment industry, which we think is a contributor to the success we have seen at the show, as they draw in larger audiences and therefore potential business. We have seen the likes of Stephen Mulhern and Richard Hammond amongst others, and this helps increase the brand awareness of the show itself.

Toy Fair TV is also a welcome campaign at the show, as it gives us the opportunity to showcase our ranges to a wider audience throughout the show open days, and our sales Rep Craig always enjoys the opportunity to talk viewers through our new and best-selling products!

Over the years, we’ve noticed a growing interest in our seasonal ranges, particularly our Christmas products. We’ve dedicated significant effort to developing innovative and exciting Christmas collections, launching them well in advance at the Toy Fair. This strategy has proven successful in attracting attention and generating sales.

We’re particularly excited to introduce our newly developed Premier League football team collections featuring Manchester City, Liverpool, Chelsea, Arsenal, and Spurs. These collections are a testament to our commitment to staying relevant and offering products that resonate with a wider audience.

As we continue our Toy Fair journey, we’re focused on further integrating our ranges into the toy, accessory, and gift market. We believe that by showcasing the versatility and quality of our products, we can establish ourselves as a leading player in the industry.

The Toy Fair London Olympia has been an invaluable platform for us to connect with customers, showcase our latest offerings, and build lasting relationships. We look forward to many more years of growth and success at this exciting event.