VISITOR REGISTRATION OPEN

Exhibition space at Toy Fair 2025 is now SOLD OUT. Apply here to join the waiting list.

Toy Fair 2025

Tue 21st  |  Wed 22nd  |  Thu 23rd  January

Olympia

Grand, National & Upper West Halls

The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia. The toy industry’s showcase welcomes more than 250 companies exhibiting thousands of products to visitors including retailers, buyers, media and the wider industry.

NB: General public and children between the ages of 5 and 15 are regrettably not permitted entry to the show.

Visitor registration open

Register to visit here

Why visit?

Find out why you should visit the largest dedicated toy trade event in the UK

2025 Exhibitor List & Floor Plan

View the 2025 exhibitor list and floor plans

Look back at 2024 show

View exhibitor list, floor plans and highlights

2025 Sponsors

Toy Fair 2025 starts in

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