”Toy Fair is an amazing opportunity to have meaningful conversations with all our customers - and this is invaluable to having a successful year. We’ve had an awesome show connecting with those buyers & cannot wait to be back for 2025. It's been great being back at Toy Fair this year & we're delighted to have been recognised for our innovation in Bitzee and Paw Patrol too! Bring on 2024!
Richard DicksonGeneral Manager, UK & Ireland
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”London Toy Fair has always been a significant milestone for our industry, and this year was no exception. It was fantastic to be back for 2024 and see the magic of play come to life in every corner. Toy Fair provides us with the perfect platform to showcase our latest innovations and connect with industry leaders, retailers, and creators. After three energised days, we look forward to a memorable year ahead as we launch some amazing new products, from Twinchees and Club Mocchi- Mocchi-, especially with the continued growth of anime and kidult in the marketplace.
Claire RidleyDirector of Marketing
”This has been our third consecutive London Toy Fair since setting up the UK & Ireland business in 2022, and each year has surpassed the last. Connecting with our business partners could not be more efficient, having met with over 100 retailers across the three days, along with media, agencies and licensors. Thank you BTHA for yet another excellent Toy Fair!”
Anna ChapmanVP International Licensing
”It was great to be part of the Toy Fair’s 70th anniversary celebrations and the show felt as busy and vibrant as ever. The Vivid / Goliath stand was bustling with retailers, Licensors, Inventors and International partners and we got some fantastic responses to our new ranges across Toys and Games. A highlight has to be Press Day and meeting contestants from the most talked about BBC show, Traitors and seeing the coverage in the nationals the following day – sadly the contestants gave nothing away about who wins in the final on Friday!
Emma WeberSenior Director - Marketing and Licensing (UK)
”The Toy Fair provides the best platform to buyers to see the broadest representation of toy suppliers in the UK. It is a highly efficient use of time and resources for all industry stakeholders and is not to be missed if you want to truly maximise your business each year! Well done organising team!
Nathaniel SouthworthManaging Director
”Toy Fair 2024 has been a huge success for everyone at Playmobil. Getting to meet buyers and retailers to show our fantastic new ranges has been an amazing experience. There is only one place Playmobil UK could start our 50th birthday celebrations and that is London Toy Fair!
Adam MooreMarketing Communications Manager
”We’ve had a brilliant few days at Toy Fair 2024! It’s been great to meet so many new and existing customers, along with media and content creators too. The feedback on our new kits launching this year has been incredible, with particular love for our new Wallace & Gromit kits. We were thrilled to be interviewed by ITV Regions, and to have the opportunity to talk about Kidult trends and how our Wallace & Gromit range fits within that. A huge success, and we can’t wait to return next year. Happy 70th Anniversary Toy Fair, it’s been a fantastic event!
Jason McKenzieCommercial Director
”We came to our first Toy Fair with our debut pocket money toy Nestlums not knowing what to expect! We have not only ended up with major UK retailers wanting to place orders but are now booking flights unexpectedly to Nuremberg to continue closing a deal with a distributor and another partnership that will both transform the volumes we were expecting for this year!
Matt HydeCo-Founder
”Toy Fair 2024 has been successful for Learning Resources. We have seen most of our loyal customers and been introduced to many new customers. There has been a lot of positivity around 2024 and Numberblocks.
Gavin MansourHead of Sales
”Toy Fair has been fantastic this year, there has been a real buzz in the halls. We have had a great reaction to our new lines here including our two Hero toys; Fart Yoga and Smart Ball Kicktracker! After an excellent few days at Toy Fair, I have a positive outlook for the year ahead, having identified that we have some absolute winners! It is always great to meet with familiar faces at Toy Fair, from industry colleagues to our valued retail partners, and top-notch media. The team have forged some exciting new connections at the fair, it is simply the best way to start the toy calendar year!
Becky MatthewsUK Sales and Marketing Director
”Toy Fair is super well organised by the friendliest, most helpful and approachable of organisers. Pre-show information is enough without being too much, it is informative, easy to follow and completely relevant. The Toy Fair team should be congratulated for understanding exhibitors needs during such a busy show period in the calendar.
Liz IrelandManaging Director
”London Toy Fair is unmissable. It's unquestionably the best way to see so many industry friends, colleagues and share what's new for the upcoming year. The positivity and energy we saw this year has increased motivation in our team and reminded us why we look forward to this annual event.
Jacqueline Taylor-FooCountry General Manager
”If you want to showcase your products and services to the UK and Ireland toy industry then Toy Fair is the only place to do it. Anybody within the toy community will be in attendance so why wouldn't you be there. How can you be serious about toys and not be there? I'll be there in January 2025, will you?
Nik HallamBusiness Development Manager
”Despite all the difficulties the rebuild of the Olympia venue must throw at the Toy Fair organising Team, they put together yet another spectacular and memorable Toy Fair. The atmosphere was buzzing all three days and the meetings we had were of a high quality. A great start to the New Year.
Simon PrestSales Director
”All the communication, planning and work that was carried out by the BTHA Toy Fair team prior to the start date meant as attendees our job was made so much easier - Thanks to Roland, Majen and the whole BTHA Toy Fair team.
Yogi ParmarManaging Director
”We came to our first Toy Fair with our debut pocket money toy Nestlums not knowing what to expect! We have not only ended up with major UK retailers wanting to place orders but are now booking flights unexpectedly to Nuremberg to continue closing a deal with a distributor and another partnership that will both transform the volumes we were expecting for this year!
Matt HydeCo-Founder
”This was our first year at Toy Fair having produced our first game in 2023 with more on the way. The event surpassed our expectations and we will be exhibiting every year following the value we obtained on our first event.
Gareth EdwardsCEO
”Toy Fair 2024 has been successful for Learning Resources. We have seen most of our loyal customers and been introduced to many new customers. There has been a lot of positivity around 2024 and Numberblocks.
Gavin MansourHead of Sales
”Our first time exhibiting at the Toy Fair did not disappoint! It has to be seen to be believed, the amazing stands, atmosphere and joy of it all was incredible. We cannot wait for next year.
Ruby SheldonDirector
