My Toy Fair Blog

My Toy Fair Blog – IGLOO Books Ltd

MY TOY FAIR BLOG

IGLOO Books Ltd

Monday Blog Post 

Author: Abigail Congreve, Key Account Manager at IGLOO Books Ltd. 

 

A little about Igloo… We are based in Northamptonshire (UK), owned by Swedish Bonnier Books and have just celebrated 21 years established! We can’t wait to kickstart our 22nd year by exhibiting at Toyfair for the very first time. We look forward to greeting familiar faces, as well as making exciting new connections!

 

Having started in the Industry with traditional books, we are now a market leader in a number of popular categories: Craft, Toy, Party, Stationery, Novelty, Gifting and more. We are the global leader of mass-market publishing and a key multi-territory and award-winning Disney Book Group licensee. We hold several other customer favourite licences perfect for all ages, from CoComelon to Wimpy Kid to Bullseye (to name but a few!)

 

Innovation is at the heart of Igloo and we publish over 300 exciting new titles a year. We also have a vast backlist portfolio of thousands of bestselling products. We are very proud to hold the No.1 product spot across a range of categories including the No.1 Story Disney and Marvel Advent Calendar, the No.1 Disneyland Parks Young Adult Colouring Book and the No.1 Unicorn Sponge art paint set.

 

2024 has been a very busy year for us, with multiple film releases and huge growth around Disney’s Stitch and Marvels’ Spidey & His Amazing Friends. 2025 promises exciting new films and more new products than ever before which we can’t wait to showcase in January. Look out for our 2025 highlights, which will feature a brand new licence – watch this space!

 

If you are attending The Toy Fair this year, please come along and say hello (we will be at stand GZ05) We currently sell into 82 Countries and would be happy to discuss International opportunities, as well as UK retail. We are excited to meet you all and introduce you to the wonderful world of Igloo!

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