Bigjigs Toys

Author: Liz Ireland, Founder & Managing Director at Bigjigs Toys

Bigjigs Toys Celebrates 40th Anniversary at Toy Fair 2025

Toy Fair 2025 will be an especially significant event for Bigjigs Toys as we proudly celebrate our 40th anniversary! As a family, we’ve been launching new products and partnerships at Toy Fair since 1999, and this coming year marks a momentous milestone in Bigjigs Toys’ history.

Since launching in 1985, we have been dedicated to crafting premium-quality toys that engage, inspire, and educate children of all ages. As we reflect on four decades in the industry, we’re more excited than ever to showcase our latest collections at this year’s event. Toy Fair offers the perfect platform for us to connect with long-standing customers, build new relationships, and explore upcoming trends.

Looking ahead to 2025, we predict to see further growth in sustainable play, Montessori learning, and budget-friendly toys. As sustainability continues to influence parents’ and retailers’ buying decisions, products made from natural, eco-conscious materials such as wood and silicone are becoming increasingly high in demand.

Meanwhile, educational toys that nurture independent learning, like our new Montessori range, are set to capture the interest of families who prioritise hands-on, developmentally-focused play experiences. Finally, as the cost of living continues to impact customers’ spending habits, we expect to see a rise in demand for affordable pocket money toys that offer value, versatility, and quality.

At the 2025 show, visitors to the Bigjigs Toys stand will be able to explore all of our new collections and brands. Some of the new product ranges include wooden food sets, role-play and dress-up, musical instruments, outdoor toys, pocket money gifts, and educational puzzles. We’ll also be showcasing new launches within our award-winning Simply Scandi collection, such as plush animals and silicone baby toys, and will introduce our bespoke Montessori range, featuring simple wooden toys that empower toddlers to take the lead in their learning. For Bigjigs Rail, we’re particularly thrilled to launch our brand new Monster Rail range!

Alongside innovations from Bigjigs Toys, visitors will get to take a peek at our new and bestselling brands. After acquiring The House of Puzzles in the summer, we can’t wait to showcase all of this esteemed jigsaw brand’s stunning collections at the 2025 show. Also on the stand will be Toyi’s award-winning junk modelling kits, alongside favourites such as Green Toys, Tiger Tribe, Lottie, CollectA, and Schylling (including new NeeDoh!).

While we’re eager to show off our new products, Toy Fair is also a wonderful opportunity to connect. Meeting face-to-face with customers is a great way for us to gather feedback and collaborate on ideas that will help us inspire the next generation of play, and we’re looking forward to seeing what Toy Fair 2025 has in store!

Visit Bigjigs Toys at stand G39 to catch up with the team and browse our new collections.