Brainstorm Ltd

Thursday Blog Post 

Author: Lianne Bertelli, PR Consultant at Brainstorm Ltd. 

Evolving within the Toy Industry – 30 years of Brainstorm 

Brainstorm Ltd celebrate their 30th Anniversary in 2025, a key milestone for the Lancashire based toy company who have become renowned for their own brand educational toys as well as innovative distribution ranges. 

Nick Saunders reflects on how Brainstorm has evolved throughout their years as an exhibitor at Toy Fair as well as looking forward to what lies ahead during their celebratory year.

‘This year Brainstorm will have been exhibiting at London’s Toy Fair for 29 years, almost as long as we have been in business. Our loyalty to the show shows how key it has been throughout our 30 year history in shaping and growing our business. Back when we first started exhibiting, we had such a small stand and brought just our core collections. Obviously the event was a huge outlay for such a small company at the time but this investment proved to be worth it year on year and we soon established ourselves as a Toy Fair regular and as well as extending our brands and ranges, we have grown our contacts and of course our stand. 

Now in a great position (E79) , we have developed an engaging and eye-catching destination within the halls and in 2025 we will be showing off a new look stand that we can’t wait to unveil. This year’s show will be a celebration for us as we kick off the year with our valued customers. It will also be lovely to recognise our brilliant team and dedicated sales agents.