Eduk8 Worldwide

Friday Blog Post

Author: Christine Lawson, Managing Director, Eduk8 Worldwide

Introduction: 

Hello I’m Christine Lawson, I work at Eduk8 Worldwide, where we specialise in the design and manufacture of educational toys and resources.

What is your favourite part about working in the toy industry?

For me, it’s the excitement of the ever-changing but challenging industry. 

Give us the inside scoop, what products are you launching at Toy Fair 2025?

A long awaited extension to one our best selling ranges.

What trends do you predict for the Toy Fair industry in 2025?

Continuing growth in outdoor activities. 

How many years have you exhibited at Toy Fair? Any favourite memories?

13 years

What is your favourite toy?

Monopoly

What’s your favourite Toy craze, past or present?

Lego

What top tip would you give to a fellow exhibitor or visitor attending their first Toy Fair?

Preparation is key in terms of research. Wear comfortable shoes.