Hunter Price International

Monday Blog Post 

Author: Vicki Short, Head of Marketing at Hunter Price International 

Hunter Price International is getting ready for London Fair 2025, with a bold new look following a brand refresh, the Consumer Product Playhouse is preparing for a showstopping start to the year. 

The award-winning team will be unveiling a series of new own brand and license partnerships with the world’s leading toy & entertainment brands and cross category opportunities across the new collections.   

From slime to squishies, surprise balls to seasonal, Hunter Price’s Toy Mania brand is becoming a destination for sensory, pocket money and impulse purchases.  

Hunter Price will showcase Toy Mania’s Sensory Toy Box brand refresh and new stationery offer, along with four new sub brands under the Toy Mania umbrella.  

Toy Mania’s Oozey Goozey & Putteez, the home for slime & creative compounds, will also present its new playful packaging offers and on-trend colour combinations.  

Hunter Price has also been developing a series of new own brands across stationery and arts & crafts. Three new brands will be launched publicly for the first time at Toy Fair – each of the brands have been developed following demand and market insights within these categories.  

Love the Look, the trend led accessories brand has also undergone brand makeover and will be presenting its refreshed look and new collections across hair accessories, jewellery, gifting and more.  

Following a host of new arrivals in Hunter Price’s licenced portfolio, there’s a wealth of exciting collections which will be shown in London. Newcomers to Hunter Price’s Toy Fair show for the first time will include, Mood Bears, Stitch and Fugglers will be making their way to the Upper Level of Olympia – UL110.  

After winning the company’s first ever Licensing Award in September for its Crayola Kraft collection, Hunter Price will present its new themed product collections and back to school offers, including collaborations with Sonic and Hot Wheels. 

To book your meeting with the team at Olympia, email [email protected] or reach out to your national account manager.