Kap Toys

Thursday Blog Post 

Author: Claire Beard, Marketing Manager at KAP Toys

At KAP Toys we aim to make life as easy as possible for everyone we work with. We pride ourselves on being forward thinking, reliable and always working in collaboration with our retail, distribution, and licensing partners. We love having conversations at Toy Fair to fulfil these objectives and look forward to them every year!

KAP Toys has a toy range bursting with market leading licenses; from our core Hello Kitty, Marvel, Fuzzballs and BEANO ranges, to our exciting new product launches for 2025. With Barbie, Paw Patrol, Peppa, Hot Wheels, Spongebob and TMNT just some of the hot licenses included.

Licenses, collectibles, sustainability and creative learning toys will continue to be key trends in 2025. We have a substantial amount of exciting newness to show you this year, alongside essential extensions of our award winning 2024 ranges which will all work within the framework of these trends. 

If you are an Arts and Craft Buyer we’d love to see you! Creativity for Kids, is our new Arts & Crafts range launch for 2025. This brand, owned by Faber-Castell, has had huge success in the US. It prides itself on fun and creative experiences, to nurture children’s confidence for life. Creativity for Kids products are imaginative, nurturing, inclusive and thoughtful. Highly rated by parents; products are designed by developers with training in education, play and child development. Using only the best quality materials to build creative confidence and foster a love for creating, resulting in repeat purchase. With a huge back catalogue in impulse, grow/garden, sensory, fashion, building, bubble gems and more, this range really does have something for everyone. 

Magnetic Creations are portable play, available in a wide variety of licenses and themes. Children can create from anywhere! The super handy tin doubles as play space and storage for the magnetic play pieces. With 2 magnetic sheets, 40 pop-out magnet pieces and full licensed content included in each set. Each tin also Includes a Tic-Tac-Toe grid for added play factor. These affordable value for money toys encourage creative thinking on the go.

We have some great range extensions on a number of our core 2024 ranges; injecting newness to already established ranges, proven to drive sales. With the must-have fashion bag additions to Hello Kitty, creating a wonderful collection alongside key chains and beauty collectibles. What BEANO range is complete without a BEANO Whoopppee, this is like no whoopee cushion you have seen! A fart whistle and a snake in the can, top of every aspiring pranksters Birthday & Christmas lists. Fuzzballs just got cuter and even more collectible with our new Fuzzball bag clips and Squishii plushies. 

At KAP Toys we like to turn ideas into reality, working to create profitable, sales driving ranges and supporting our partners to achieve their required deliverables. We have something for everyone and are happy to discuss tailor-made ranges to suit individual requirements. We are flexible, with a fast responsive approach to business. We’ll find a way to make it work for all involved!

Visit our KAP Toys stand UN66 to see and hear more!