MY TOY FAIR BLOG
Strong Point Games Ltd
Monday Blog Post
Author: Simon Evans, Co-Founder at Strong Point GamesLtd.
This Toy Fair is our first, and we are a combination of excited, nervous, terrified, and hopeful! There is a sense of anticipation about what possibilities can potentially be unlocked, but also the understanding that as first timers there is likely to be a lot of things that we don’t know that we don’t know! We are excited at the prospect of showcasing Strong Point, and its expansions Stronger Point and Strong Point Junior. We think collectively they present a great new player in the trivia and party game market.
We are also keen to see the array of other designers and publishers who will be there, and meeting the creative minds behind the new games that will be hitting the shelves in the next year. And of course, we are hoping that some of those buyers in attendance will stop by our stand and take a look at why we think Strong Point should be on their list of must have party games for 2025!
Since launching Strong Point three years ago we’ve exhibited at some small, and some not so small events at various locations in the North East, from local Christmas Markets to one of the North East’s largest Christmas Fairs, as well as trading to consumers who love board games at UK Games Expo at Birmingham NEC. These experiences and the loyal customer relationships we have built have allowed us to be confident that we have a brand people love. We’ve also had a successful pop-up in John Lewis Newcastle proving that Strong Point fits on the shelf with some of the most well-known and well-loved family games.
The journey of a small, independent publisher is a tough furrow to hoe, so showcasing our growing portfolio of games at the biggest Toy and Games Fair in the UK is an opportunity for us to prove ourselves and learn from some of the best there is. We are sure this will be the first of many times we exhibit at the show!