The Noble Collection

Monday Blog Post 

Author: Amber Elliott, Website & Marketing Manager at The Noble Collection

The Noble Collection UK is returning for its third Toy Fair in 2025 with an even bigger stand and we cannot wait to present our ranges of licensed treasures again at Olympia London. We are thrilled to have launched products from our new partnership with Wicked, the movie adaptation of the beloved Broadway & West End musical exploring the untold story of the witches of Oz.

Inspired by the upcoming gravity-defying, generation-defining cinematic event, the first wave of The Noble Collection’s detailed children’s roleplay replicas and Toyllectibles™ launched around the world in October 2024, and includes iconic accessories wielded by Glinda (think wands and crowns) and Elphaba (think black hat and broom) in Wicked. Toyllectibles™ include soft plush recreations of the Cowardly Lion Cub and Chistery the Flying Monkey, plus pins and stationery inspired by the land of Oz. The Noble Collection is also working on adult collectibles, with prop replicas for Wicked on their way in 2025. We’re excited to see the impact that Wicked (and its follow-up movie in 2025) has on the toys and collectibles markets, and expect to see a lot of Ozians at Toy Fair.

Last year we were delighted to see both old and new faces in the industry and bring another new partnership to the market with our Minecraft illuminating prop replicas and chess set. This year we’ve built upon the blocks of our existing range to release collectible Minecraft Inventory Chests, starting with Series One: Biome Discoveries. Each chest contains 4 inventory slots with 4 unique items inside, and fans can collect all four chests to build up their very own inventory. With the continuing rise of the Kidult market, The Noble Collection is thrilled to bring products like this to market that both kids and Kidults can enjoy alike.

Also ideal for the Kidult market are The Noble Collection’s slow-rise foam squishies, known as Pufflums, based on fan-favourite characters and icons from licensed properties, and a new collection of three Harry Potter wands (Harry, Ron and Hermione) seen only in the first two Harry Potter films.

We’re looking forward to sharing our new and existing ranges of licensed replicas, toys and gifts with you at our stand and seeing what’s new and exciting at Toy Fair for 2025.