Purple Ladybug

Friday Blog Post 

Author: Hilary Walker, CMO at Purple Ladybug.

Purple Ladybug at the Toy Fair: 

Worldwide Product Launches

At Purple Ladybug, we’re all about creating fun and encouraging creativity with our craft kits for kids, tweens and teens. This year, we’re delighted to announce the worldwide launch of two brand-new product lines in partnership with Rebel Girls and Emoji—and we’ll be unveiling them at the Toy Fair for the very first time!

Rebel Girls x Purple Ladybug: Empowering Creativity

Our first big reveal is the Rebel Girls x Purple Ladybug line of craft and activity kits. Rebel Girls, a certified B Corporation, is a global brand dedicated to empowering the next generation of confident, inspired girls. Their mission to equip girls with the knowledge and tools to thrive perfectly aligns with Purple Ladybug’s values.

This new collection will inspire creativity and confidence in girls, providing them with fun, engaging activities that encourage exploration and self-expression. We can’t wait for young creators to discover our kits and tap into their potential.

Emoji x Purple Ladybug Prismic 3D Puzzle Lanterns

Our second exciting product launch is the Emoji x Purple Ladybug Prismic 3D Puzzle Lanterns. These DIY kits allow tweens and teens to build their own Emoji-shaped lanterns, which gently glow, lit up from within by LED lights. This project combines the playful world of Emoji with our innovative Prismic design, making it both an enjoyable 3D puzzle build and a functional light.

As one of the most influential lifestyle brands in the world, Emoji brings fun, emotions, and creativity to millions. This collaboration takes that energy and transforms it into a hands-on project that tweens and teens will love.

Visit Us at the Toy Fair – Booth UN56!

We are lit up with excitement to be first-time exhibitors at the Toy Fair! You won’t miss us… our booth will feature an eye-catching wall of light-up Prismic lanterns, inspiring Rebel Girls content and sweet treats. 

We invite you to stop by and experience the bright creativity and empowerment firsthand!

Key Trends for 2025: Creativity, Relaxation, and Self-Expression

Looking ahead to 2025, despite adults’ interest in AI, we see a strong trend for kids toward screen-free creativity. Families are increasingly seeking activities that encourage relaxation, self-expression, and mindful activity. Crafting has emerged as a key way for people of all ages to unwind, explore their creativity, and spend meaningful time together.

At Purple Ladybug, we’re proud to offer products that support this positive trend. Whether it’s our empowering Rebel Girls kits or our playful Emoji Prismic Puzzle Lanterns, our craft kits give families the chance to create, and connect through hands-on projects.

We can’t wait to meet you at the Toy Fair and share how Purple Ladybug is lighting up the world with creativity. See you at booth UN56!