The Toy Fair, which will celebrate its 71st show in January 2025, has again welcomed an extremely high returnee booking rate for next year’s event with the entire ground floor and newly branded Gold Zone (formerly Greenhouse) already sold out.
With more than six months still to go, the show has also received a high level of new applications and therefore any companies still considering booking exhibition space at the 2025 show are encouraged to apply now.
Exhibitors returning to build on their successful 2024 showing, include:
The LEGO Group, Spin Master Toys, EPOCH Making Toys, Hasbro, Vtech/LeapFrog, Bandai UK Ltd, Casdon, Trends UK Ltd, Cheatwell Games, PAPO, and Schleich amongst many others.
Ben Hogg, Head of Marketing, Simba Smoby UK:
“Toy Fair is always an essential date in our calendar and THE key trade show for the UK.
It’s a great opportunity to showcase our range for the year ahead as well as catch up with retailers, suppliers and service providers. I always leave the show full of optimism and inspiration for the year ahead!”
To view other Exhibitor testimonials, click here
Toy Fair, the largest dedicated toy, game and hobby trade show in the UK, returns to Olympia London from 21st– 23rd January 2025, once again across the full Grand, National and Upper West Halls.
The annual trade event provides a perfect platform for all sizes of exhibitors to meet face to face under one roof and to showcase their new products to the full range of retailers as well as licensors, inventors, designers, the media and influencers, whilst networking with industry colleagues, building new partnerships and enhancing current relationships.
Amy Saunders, UK Country Manager, Just Play:
“London Toy Fair has become a cornerstone of the Just Play diary. We’ve booked an even bigger stand at Toy Fair 2025 to allow us to make a HUGE impact with retailers and licensors. We want to take full advantage of the opportunity Toy Fair presents to showcase our growing portfolio of brands and products with a space that allows us to do them justice.”
Organisers The British Toy and Hobby Association’s Head of Toy Fair, Majen Immink:
“We are once again so pleased with the continued high returnee rate for Toy Fair as well as the numerous new applicants. We do not underestimate the ongoing challenges the industry faces and therefore hugely appreciate the loyalty and support of our exhibitors and the value placed on the importance of the UK’s trade fair.
We very much look forward to welcoming the industry back again in January and to witness the thousands of exciting new launches to the market.”
The ‘Gold Zone’ (formerly Greenhouse), dedicated to smaller, and up-and coming toy companies, and located in the Grand Hall has already sold out. The zone is a hub of creativity and innovation and has become renowned for visitors uncovering hidden treasures and the names of the future. It is also a great place for like-minded entrepreneurs and start-up companies, including those that are brand new to the industry, to network and share experiences and knowledge.
Companies still considering exhibiting at Toy Fair 2025 are encouraged to apply as soon as possible to avoid missing out. Spaces are still available on the upper level and can be allocated as shell scheme or space-only.
Prospective exhibitors can apply online at www.toyfair.co.uk.
For exhibition and general enquiries, contact [email protected] or phone 020 7701 7271.
For sponsorship enquiries contact [email protected]
Visitor registration will open in early October via the Toy Fair website.
To stay up to date with the latest Toy Fair news follow Toy Fair on Twitter and Instagram @ToyFairUK and visit www.toyfair.co.uk.
About the BTHA
The British Toy & Hobby Association was established in 1944 to represent the interests of British toy manufacturers and to raise standards of practice in the industry. Today it has around 150 members ranging from international toy giants to small family-run businesses that together account for more than 80% of the UK toy market. Membership of the British Toy & Hobby Association shows the member’s commitment to adhere to the BTHA Code of Practice under the umbrella of the Lion Mark which includes rules covering ethical and safe manufacture of toys, toy safety, a ban on counterfeit goods, an assurance to market responsibly, a commitment to improving sustainability and a desire to promote the value of all play through support of the Make Time 2 Play campaign. Our members are manufacturers committed to making good quality toys in a responsible way. The BTHA also administers the Toy Trust – the industry’s charity.
