Visitor registration is now open for Toy Fair 2025, the UK’s largest trade show dedicated to toys, games, and hobbies. The three-day showcase will be held from 21st to 23rd January 2025 at Olympia Events in London, spanning both the lower and upper levels of the Grand and National Halls, as well as a section of the Upper West Hall.
Toy Fair presents an unmatched opportunity to connect with industry professionals and create new business opportunities. It will be the UK’s first event of the year where visitors can get hands-on with thousands of new product launches, spanning categories such as licensed toys, construction toys, board games and puzzles, tech toys, plush, arts and crafts, plus many others.
Visitors will gain valuable insights into the latest trends and themes for the upcoming year, along with access to exclusive on-site retail offers. Past attendees from any of the last three Toy Fairs will begin receiving Smart Links to their existing profiles, making the re-registration process quicker and easier.
For a preview of what to expect, see highlights from the 2024 show here.
Toy Fair 2025 will host more than 250 exhibiting companies, providing an ideal platform for buyers, retailers, licensors, inventors, designers, media, influencers, educators, and the broader industry to connect in person. Companies returning to the event include Jazwares, Playmobil, Vtech/Leapfrog, One for Fun, Cheatwell Games, Clementoni UK, COBI Toys Ltd, CRAFT BUDDY, Puckator Ltd and Skillmatics, as well as many first timers!
As well as the renowned major brands, visitors can discover hidden treasures in the newly branded Gold Zone, formerly named the Greenhouse, located in the Grand Hall. This area will highlight smaller and startup companies, many of which are exhibiting for the first time and are eager to make their mark in the industry. They will showcase a range of exciting talent and innovative products. Gold Zone exhibitors include IGLOO, Creative Scavenger, Max and Ivy, and Little Pledgers, as well as numerous other exciting newcomers.
To view the full floor plan and Exhibitor list click here.
Geoff Sheffield, Chief Commercial Officer, the Entertainer and Chairman of the Toy Retailers Association, said: “Toy Fair is a core part of our calendar year for meeting with new and existing suppliers and seeing their exciting new toys for the year ahead in person. There is something for everyone at the show and a key opportunity to touch base in person with our key partners. Being in the UK it is also gives more people the chance to see product first hand as it is on their doorstep.”
To view more visitor testimonials click here.
‘Press Day’ will be held on the opening day of the event, while the ‘Influencer Day’ will take place on the third day. Toy Fair will be open from 09:00 to 18:00 on Tuesday, 21st January, and Wednesday, 22nd January, and from 09:00 to 16:30 on Thursday, 23rd January.
Please note that Toy Fair is a trade-only event and is not open to the general public or children aged 5 to 16, unless they are fully licensed to work and registered with the Toy Fair Press team.
For any visitor queries contact the hotline on 0845 868 5820. For all other Toy Fair enquiries, please contact [email protected] or phone 020 7701 7127.
Follow Toy Fair on Instagram @toyfairuk and LinkedIn for more updates.
