Wilton Bradley

Wednesday Blog Post 

Author: Alexandra Crouch, Brand Marketing Manager at Wilton Bradley.

At Wilton Bradley, we are thrilled to kick off the Show Season at this year’s Toy Fair in London, an event that never fails to ignite the passion and creativity in the toy industry. It is a time for meeting existing partners, reconnecting with old friends, and forging new alliances that promise to shape the future of play.

At this year’s Toy Fair, we’ll be proudly showcasing our Main Toy Stand, a reflection of our commitment to quality and innovation, and a separate Xootz Stand, dedicated to highlighting one of our fastest growing brands.

Toy Fair stage provides us with the perfect platform to introduce the world to some thrilling new developments. Our new products for Spring Summer 2025 and beyond are not just about toys; they are about creating memorable experiences and fostering the boundless imagination of the next generation.

Wilton Bradley’s journey has been one of continuous growth and development, evolving alongside the industry’s ever-changing landscape. As we expand our horizons and explore new avenues, we are committed to remaining true to our core values of fun, innovation, and quality. With a passion for bringing joy to children and adults alike, we look forward to many more years of crafting toys and products that spark laughter, learning, and creativity.

As we look back on previous Toy Fair’s, we are reminded of memories that have shaped our journey. Each year, the fair has been an opportunity to reconnect with familiar faces, discover the latest trends, and witness the excitement of the toy industry in full swing. These memories fuel our drive to innovate, keeping us inspired to craft products that resonate with children and families worldwide.

The key trends we predict for this year’s Toy Fair reflect the industry’s evolution. At the forefront we see a strong focus on electric mobility toys which are redefining play for kids of all ages. Alongside this, we anticipate a continued emphasis on STEM based learning with educational toys taking centre stage. The fusion of technology and traditional play will be a hallmark of the year, as interactive toys and tech-driven experiences capture the imagination of young and old alike.

As we head towards this year’s Toy Fair, Wilton Bradley is brimming with anticipation. The opportunity to connect with partners, share our exciting developments, and embrace the latest industry trends is a prospect that fills us with enthusiasm. This year, as always, we look forward to the joy of play, the thrill of innovation, and the promise of creating memories that will last a lifetime. Join us on this remarkable journey as we embark on a future filled with fun and imaginative new products.